brand development
Getting to help define (or refine) a brand’s core identity is one of my favorite parts of my job. I love helping brands turn rough ideas about who they are, who they serve, and what they solve into concrete and inspiring tools.
I have had the opportunity to aid multiple brands with this process, including the fair trade accessories brand Noonday Collection, Purina Beyond Natural Pet Food, Purina Honestly Bare Pet Food, and Purina’s first-of-its-kind smart device brand, Petivity.
style guide development
A style guide takes a brand’s personality and values and translates it into actionable guidelines for look, tone, and feel. In my career, I have led creation of the first ever style guides for multiple brands, ensuring that tone and messaging remains consistent no matter who is crafting communications for the brand.
(P.S. I’m team Oxford Comma, but willing to reach across the aisle.)
