Email Marketing
My email experience includes:
Content planning & copywriting for campaigns
Creating custom audiences and segments
Crafting “email journeys,” from automated welcome series to drip campaigns
Tracking performance using Mailchimp’s built-in analytics tools
Purina beyond transparent sourcing email
This email was created to launch Beyond Pet Food’s newly renovated Ingredient Source Map, which gives consumers the chance to trace many of the ingredients in Beyond’s natural recipes back to one of Purina’s trusted sources. The email is anchored on Beyond’s Traceability Guarantee, a core brand promise that is validated by the real ingredient sourcing claims included in the email. Lastly, the email reaffirms Beyond’s commitment to responsible actions above and beyond transparent sourcing by inviting the reader to take action alongside the brand to support the work of the Nature Conservancy.
Noonday collection Holiday Gift Guide Email
My goal for this email was to share a wide variety of products with our customers and guide them towards the perfect purchase during what can be a hectic gifting season. By creating categories based on style preference, price point, and utility, I was able to direct our email contacts to products they may have otherwise not considered for holiday shopping. I also collaborated with our visual team to develop the clean, “modern holiday” look and feel of this campaign.
noonday collection spring style email
This email was delivered at the beginning of the spring season to help launch Noonday Collection’s new line of accessories. To kick off the season, I introduced our audience to some of the latest trends from the fashion world and provided guidance on how they could try those trends out for themselves with Noonday’s products. The secondary call to action was to host a Noonday Collection Trunk Show as a way to earn one of our most attractive new bags for free.
