imperfect courage book
The Writing Process
Imperfect Courage is the Amazon best-selling book from Noonday Collection Founder Jessica Honegger. As Jessica’s primary collaborator on the book, I assisted with writing and editing, concepting chapters, and working with the publisher to manage suggested edits. The goal of the book was to reach new audiences interested in female entrepreneurship and empowerment, and to elevate Jessica’s message of “living a life of purpose by leaving comfort and going scared.”
The Marketing Campaign
I had the opportunity to lead brand development for Jessica Honegger’s personal brand to support the launch of Imperfect Courage. This branding effort included:
The launch of the top-ranked iTunes podcast Going Scared, for which I served as a producer and content strategist
The development of a new website at www.jessicahonegger.com
The rebranding and strengthening of Jessica’s social channels
The creation of PR materials to share with media outlets, which resulted in over 1 billion impressions