Print catalogs

I have written copy for over a dozen catalogs with print runs in the tens of thousands. From stylish headlines to longer-form features, I love crafting print copy that inspires—and that moves readers to take action.

 
 

Impact Reports

More and more, consumers are considering where a brand’s values line up with their own when making purchasing decisions. Nearly three-fourths of consumers believe their purchases can make a positive impact on social or environmental issues—and they are looking for brands who share their desire to make a positive change in the world. At Noonday Collection, I played a leading role in the development of the brand’s annual Impact Report, which combines quantitative data and compelling human-interest stories to effectively communicate the company’s impact.