web content

Web copy should be concise, engaging, and action-oriented. I have extensive experience developing content structure and writing copy for web, from crafting d2c pages that drive sales to pages that convey a compelling brand story. I am well-versed in crafting SEO optimized copy (that doesn’t sound like it was written by a robot).

purina beyond sustainability page

I developed the content for Purina Beyond brand’s first Sustainability page. With this page, my goal was to position Beyond as a sustainably-minded pet food brand and highlight the impact Beyond has already had through responsible sourcing practices and partnerships.

Noonday collection Homepage Content

Noonday collection - “about us” content